Top tips for monetising your blogs

Posts contain affiliate links, see disclosure for more details.

open laptop, mug and notepad

Blogging has a become a popular method of advertising and networking for business and has been around for a very long time. With the rise of social media, many are questioning whether or not blogs are even relevant anymore given the widespread of social media platforms. However, a blog acts as a default location where your brand can be centralised and is necessary for those of who have even the largest of audiences. Here, ideas can be shared and networks can be made. Some of the most successful bloggers out there make their entire living from their blogsite. It all starts with a monetisation strategy. Making good content for your audience itself is great, but isn’t enough when wanting to bring in money. Here are some tips shared by a web design company in Hertfordshire on monetising your blogs. 

Start generating your income with advertisements. Using ads in subtle ways across your website will help bring in more revenue. Banner ads are common on most sites and is an easy way to get traffic in. As tempting as it is, try not to overdo it with gradual inclusions of advertisements to stop your audience feeling overwhelmed or completely offput. Avoid using pop up ads as users find them highly irritating and will most likely take their time and efforts elsewhere. The last thing you want to do is attempt to monetise but lose audience numbers instead. Additional advertising can be done through product endorsement on occasional blogposts to show your followers what you have been given. Remember to always be honest about ads as most audience members do not appreciate products being recommended with the motive behind it being nothing but a brand deal.

Try members only content. If you have a heavy number of people coming back to read your blog regularly, it might be a good idea to have an exclusive space for premium access to advice, knowledge and even a one-to-one conversation. Charging a small fee won’t matter too much to loyal readers, especially if you communicate why the members only content is worth trying. Don’t forget to consistently publish free content alongside, in order to continuously bring in a fresh set people to read your blog. Start small and eventually work your way up.