Tulipshare Review: Activist Investing for Ethical Change

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One of my favourite things that people say about money is that it’s not about how much you have, but what you do with it that counts. How you choose to spend, save, give, invest – all can make an impact on your own life and others.

When Tulipshare sent me an invitation to review their new investment platform, I was intrigued by their concept of using investment to bring about ethical change. 

“You invest in company stocks and we leverage your shareholder rights. By unifying your investing power with other like-minded investors we can advocate on your behalf to promote ethical change”


While I don’t have a huge amount of experience in investing, I have tried to keep my investments in line with my values; for example I don’t buy shares or funds that include gambling or tobacco companies. It’s easy to see how Tulipshare’s ‘activist investing’ idea is appealing for those that want to put their money to good use in a different way.

What is Tulipshare?

Tulipshare is an investment platform that was founded in London with the aim of empowering retail investors to ‘invest their money to promote ethical change’. 

Tulipshare campaigns bring together the investing power of like-minded investors by pooling their shares, enabling them to have a voice with the potential to be heard by businesses. Current campaigns include companies such as Amazon and Coca-Cola – big names that individual investors wouldn’t normally be able to hold enough to submit proposals or make their voice heard.

Signing up to Tulipshare

The sign-up process itself is really quick and easy. You need to add an email address and password, then you can log into the site. To complete your profile and verify your account you need to provide your name, address, date of birth, working status and National Insurance number. 

On submitting this information my account was verified almost immediately.

To start investing and joining campaigns you need to top up your account with funds. To do this simply go to the dashboard, click ‘Wallet’ then Deposit. You’ll then see the information you need to send yourself a bank transfer to top up your account. You can deposit from as little as £1.

Tulipshare are currently running a promotion where you receive £10 free credit when you deposit.

You’ll also need to convert your funds into USD before you can begin investing in any campaigns, but this is done on the platform with just a couple of clicks.

Activist campaigns on Tulipshare

Tulipshare research specific issues and launch their campaigns based on impact, giving their investors the unique potential to have a say in the ways business is conducted in public companies.

Investing with Tulipshare means you can engage with causes you believe in, in a way that collectively with others could bring about change.

The campaigns are divided into 3 categories: People, Planet and Governance.

Here are some of the campaigns currently available.

  • Ensure fair and safe working conditions for Amazon workers
  • Demand that Apple adopt fair and accessible right to repair policies 
  • Demand Johnson and Johnson stop global sales of cancer causing products
  • Produce plastic bottles made from 100% recycled material at Coca Cola 
  • Fight for racial equality at SalesForce

At first it does seem a little counterintuitive to actually invest in the companies you don’t necessarily agree with, but coming together with other Tulipshare investors means getting the chance to be part of gaining a positive voice within those companies.

I decided to invest in the campaigns that resonated most with me, which were the campaign for Coca-Cola to use 100% plastic materials and the campaign for fair and safe working conditions for Amazon workers using a gift from Tulipshare.

I’ve always felt conflicted about shopping with Amazon given the number of reports about working conditions but the massive convenience has unfortunately sometimes won out over conscience! Investing in this campaign means adding to the potential for real change to be made to working conditions.

Yes, I’m only adding a small drop, but collectively with others it could actually have a meaningful impact, which is what it seems Tulipshare is all about.

To join a campaign you just choose how much you want to invest and click to buy that amount of shares (or more likely proportion of a share). Tulipshare will take a small purchasing fee from your transaction. It’s a really simple process.

You can then easily see your investments and portfolio in your dashboard.

Tulipshare will keep you updated on the progress of campaigns and let you know if there are any proposals being put forward. You can even suggest your own ideas for future campaigns.

In summary, Tulipshare is quick and easy to sign up and start investing, and seems like a great way to be able to align your money with your values by helping to campaign for change.

Tulipshare Ltd. is an appointed representative of RiskSave Technologies Ltd which is authorised and regulated by the Financial Conduct Authority (FRN 775330).
Your capital is at risk. This stock trading platform is facilitated by Tulipshare. Tulipshare does not provide investment advice. Individual investors should make their own decisions or seek professional independent advice if they are unsure as to the suitability/appropriateness of any investment for their individual circumstances or needs, including potential tax treatment. The value of investments can go up as well as down and you may receive less than your original investment or lose the value of your entire initial investment. Past performance is not a reliable indicator of future results. Currency rate fluctuations can adversely impact the overall returns on your original investment. Learn more by reading Tulipshare’s full Risk Disclosure and FAQs.

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